Three platforms, one account.
Meta Ads, Google Ads and ChatGPT Ads are connected once and then run together in the same view.
Ad reporting
Every ad channel in one report - Meta, Google and ChatGPT side by side.
Three ad accounts, three logins, three sets of numbers: at the end of the month nobody knows what the marketing actually returned. Sitebaze pulls the metrics from your ad accounts and lines them up - spend, leads, cost per lead, with history and previous period.
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Explained simply
Why report on your ad campaigns?
Ad reporting means you stop guessing whether advertising works and start seeing it. Every platform shows you its own numbers and tends to flatter itself in the process. Only side by side does it become clear which channel really brings enquiries and which one just burns budget.
Sitebaze reads your ad accounts daily and adds the metrics up: what you spent, how many enquiries arrived, what one enquiry costs you and how that compares with the period before. No estimates, no spreadsheet exports.
- Every channel side by side
- ChatGPT Ads
- Cost per lead
- Read-only
Every channel, one view
Meta, Google and ChatGPT Ads - side by side, not one after another.
Total or per platform: one click on a logo filters metrics, history, funnel and campaigns down to a single channel. Next to it, the budget split shows where your money actually goes - not where you planned it to go.
- Tabs for total, Meta Ads, Google Ads and ChatGPT Ads
- Budget split: spend per platform at a glance
- Leads per channel - which one truly brings the enquiries
A new channel
Report on ChatGPT Ads - measured from day one.
Ads have been running inside ChatGPT in Europe since August 2026, and since 31 August the self-serve Ads Manager is open in beta to advertisers here. Sitebaze connects ChatGPT Ads as its own platform: you paste an API key from the Ads Manager and see the numbers in the same view as Meta and Google.
- Connected with an API key from the ChatGPT Ads Manager - no detour
- Spend, clicks, CTR and conversions synced daily
- Directly comparable with your existing channels, in the same currency
The number that matters
What does one enquiry actually cost you?
Impressions look nice, enquiries pay the bill. The conversion funnel shows the path from impressions through clicks to leads, and cost per lead says in a single number whether your budget is working. Always compared with the equally long period before.
- Funnel: impressions, clicks, leads - with CTR and conversion rate
- Cost per lead per channel and per campaign, against the previous period
- Leads are plain counts - no personal data
How it works
Report on your ads -
in three steps.
Example view with demo values - the interface is the app itself.
The ad reporting module
Everything you need to judge
ad budget honestly.
No screenshots from three ad accounts and no spreadsheet at month end: Sitebaze brings the numbers together, keeps the history and says in plain language what they mean.
Spot fatigue before it gets expensive.
The hint combines frequency, falling click rate and rising cost per lead - the signal to swap a creative before the budget burns.
History that stays.
Platforms only keep their own window. Sitebaze stores daily values permanently - year-on-year comparisons included.
Metrics that are not estimated.
Every value comes from the connected ad accounts. Nothing is extrapolated, nothing is modelled.
Read-only, on purpose.
Sitebaze reports, it does not run your ads. Pausing, budgets and approvals stay in each platform Ads Manager - a wrong click in a report can never cost money.
Next to SEO and AI visibility.
Paid reach sits in the same cockpit as your rankings and your visibility in AI answers. Only together do they make a picture.
More than ad reporting
One cockpit for your whole
online visibility.
Ad reporting is one building block of Sitebaze: site audit, rank tracking, AI visibility, backlinks, website monitoring and social media sit in the same cockpit - connected, in language you understand.
- SEO tool
- Site audit
- Rank tracker
- Local SEO
- AI visibility
- AI writer
- Backlink checker
- Website monitoring
- Client portal
Ad reporting
Questions about
ad reporting.
Which ad platforms can I connect?
Meta Ads (Facebook and Instagram), Google Ads and ChatGPT Ads. Meta and Google connect through account access, ChatGPT Ads with an API key you create in the ChatGPT Ads Manager under Settings.
Can I report on ChatGPT Ads in Sitebaze?
Yes. ChatGPT Ads is connected as its own platform: paste the API key from the Ads Manager and spend, clicks, CTR and conversions land daily in the same view as Meta and Google. Creating and running those ads still happens in the ChatGPT Ads Manager itself.
Can I launch or pause ads from inside Sitebaze?
No, deliberately. Sitebaze only reads. Launching, pausing, budget changes and approvals happen in each platform Ads Manager, so a wrong click in a report can never cost money.
How often are the numbers refreshed?
Once a day, nightly, with the previous day complete. Because platforms correct their figures retroactively, the most recent days are re-fetched on every run.
What counts as a lead in Sitebaze?
A count: how many enquiries or conversions the platform reported. Sitebaze stores no names, no email addresses and no contact data from your ads.
Why is there no ROAS?
ROAS is conversion value divided by spend. It only appears when your ad account sends revenue values. Without revenue tracking, leads and cost per lead remain the reliable numbers.
What happens to my data when I disconnect an account?
Disconnecting revokes the access tokens at the platform and deletes every stored history for that account - Article 17 GDPR, with no intermediate step.
What does ad reporting cost?
It is included in every paid plan, from Solo at 39 euros a month - together with SEO, AI visibility, backlinks and monitoring in the same account.
Ad budget in view
See which channel brings your enquiries.
Connect your ad accounts, sync daily, move budget to where it works.
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