Four numbers, one picture.
Visibility, rank, open opportunities and movements - each with history, so numbers turn into a direction.
Competitor analysis
Keyword gap analysis - see what they rank for.
The important SEO question is not “how good am I?” but “how good am I compared to them?”. Sitebaze puts you next to your competitors: visibility, your rank in the field, the keywords they rank for and you do not - and who is beating you locally in Google Maps.
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Plainly explained
What is a keyword gap analysis?
A keyword gap analysis compares your Google visibility with competitors fighting for the same searches. It answers three questions: who is more visible than you, which searches earn them the clicks you are missing, and where can you realistically catch up?
Sitebaze does it automatically: add competitors or let them be detected, and you get visibility over time, your rank in the field, the keyword gaps sorted by search volume and - crucial for local businesses - the comparison inside Google Maps.
- Rank in the field
- Keyword gaps
- Local rivals
- Movements
Your rank in the field
Four numbers tell you where you stand.
Your visibility with history, your rank among the tracked competitors, the number of open keyword opportunities and the movements of the last seven days: who you overtook and who overtook you. Below that, the direct comparison as bars - you are always highlighted.
- Visibility and rank over time, not as a snapshot
- Direct comparison: you and your competitors side by side
- Movements: overtaken and overtaken by, from ongoing checks
Keyword gaps
The searches others rank for - and you do not.
The opportunities tab lists exactly the keywords your competitors hold in Google while you do not - with monthly search volume, who ranks for them and an honest read on how achievable each one is for you. That is your content list for the coming months.
- Keyword gaps with search volume, sorted by value
- Per gap: which competitors rank for it
- A feasibility read instead of a wall of numbers
Local rivals
Who is beating you right on your doorstep.
For local businesses the fight happens in Google Maps, not in the classic results. Sitebaze shows which providers near you sit in the top 3 for your search terms, at how many search spots they lead, how far away they are and what their reviews look like.
- Local competitors with distance and review average
- At how many search spots a provider ranks in the top 3
- Straight from your local scan, not from outside estimates
Honestly calculated
An estimate that admits it is an estimate.
Sitebaze sums up in two sentences what the numbers mean - and states how they come about. Visibility is an estimate from rankings and search volume, not a visitor count. We deliberately show no abstract authority scores: they are not a Google ranking factor.
- A plain-language summary instead of a number graveyard
- Openly stated what visibility is - and what it is not
- No invented authority scores
How it works
Analyse competitors -
in three steps.
Example view with demo values - the interface is the app itself.
The competitor analysis
Everything you need to see
where the gap really is.
No second subscription and no spreadsheet juggling: competitor analysis sits in the same cockpit as rankings, site audit and backlinks - same projects, same client portal.
Keyword gaps with value.
Every opportunity with search volume, the competitors ranking for it and a read - “achievable” or “medium”, instead of just a number.
Compare locally too.
In Google Maps proximity decides: Sitebaze shows who ranks in the top 3 for your terms, and at how many search spots.
Up to 10 competitors.
Depending on plan you track 5 to 10 rivals - with 2 to 8 full analyses per month.
Built for agencies.
A separate competitive field per client, the numbers in the client portal and the same language in every report.
Straight talk.
Competitor analysis is included from the Solo plan, not in the Free plan. Seven days of Solo for free is enough to see your entire field once.
More than competitor analysis
One cockpit for your entire
online visibility.
Competitor analysis is one building block of Sitebaze: site audit, rankings, AI visibility, backlinks and website monitoring live in the same cockpit - already connected, in language you understand.
- SEO tool
- Site audit
- Rank tracker
- Local SEO
- AI visibility
- AI writer
- Backlink monitoring
- Website monitoring
- Client portal
Competitor analysis
Frequently asked questions
about competitor analysis.
What is a keyword gap analysis?
A comparison that surfaces the search terms your competitors rank for while you do not. It is the most practical starting point for content, because those keywords prove the topic can rank in your industry. Sitebaze sorts them by search volume and estimates how achievable each one is.
How do I find my SEO competitors?
Do not guess: your real SEO competitors are the websites ranking for your search terms - often different from the rivals you see in day-to-day business. Sitebaze suggests them from your own rankings, and you can add domains yourself.
What does “visibility” mean in Sitebaze?
An estimate based on your rankings and the search volume behind them - useful for comparing domains and spotting trends, but not an exact visitor count. We say so on the page instead of implying a precision that does not exist.
Why does Sitebaze not show a domain authority score?
Because those scores come from third parties and are not a Google ranking factor. We show what can be verified instead: your actual positions, your competitors’ positions and the gaps between them. Domain strength lives in the backlink module, where it belongs.
Can I compare local competitors as well?
Yes - for local businesses this often matters more than the classic comparison. From your local scan, Sitebaze shows which providers nearby sit in the Google Maps top 3 for your terms, at how many search spots, how far away and with which review average.
How many competitors can I track?
Five competitors on the Solo, Team and Pro plans, ten on Agency - plus 2 to 8 full analyses per month depending on plan. For most small businesses three serious competitors are plenty; more tends to blur the picture rather than sharpen it.
How often is the comparison updated?
Positions are checked regularly and movements are reported as they happen; the full competitor analysis runs per analysis you trigger, within your plan’s monthly allowance. Every run is stored, so you get a trend instead of a single snapshot.
Is competitor analysis free?
No, it is included from the Solo plan (€39 per month). You can try Solo free for seven days and review your entire competitive field in that time. Permanently free in the Free plan are the site audit, website monitoring and rank tracking for 10 keywords.
Start your competitor analysis
Find out who is taking your clicks.
Try Solo free for seven days - visibility comparison, keyword gaps and local rivals included.
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